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The interior design industry is undergoing a structural shift. What was once a location-dependent, travel-heavy, and resource-intensive process is increasingly being replaced by global, digital-first delivery models, particularly across hospitality, new development, and large-scale multifamily projects.
At the center of this shift is eDesign, also known as online interior design. This approach enables interior design to be delivered globally without geographic constraints, while maintaining clarity, control, and scalability.
One studio operating within this model is Virtualistic Interiors, founded by Elise Kotelnikova, an international interior designer known for digital-first hospitality and development projects, working at the intersection of design, technology, innovation, and sustainability. After building her career through a traditional studio model in Las Vegas, Kotelnikova transitioned the firm into a digital-first, globally delivered consultancy designed for hotels, new developments, and large-scale multifamily projects.
Virtualistic Interiors delivers interior design consultancy through a technology-led process supported by AI and managed by humans, integrating FF&E procurement into the design workflow. The firm supports developers and hospitality operators globally while coordinating international procurement and delivery across regions, enabling project teams to move faster from concept to approval with structured reviews, clearer decisions, and reduced operational friction.
Design Without Borders
“eDesign allows projects to move forward without being constrained by geography,” says Elise Kotelnikova. “Virtual reality enables immersive walkthroughs of the conceptual design, giving teams the ability to experience the space at full scale and evaluate the design based on real-world perception rather than drawings or static visuals.”
Historically, interior design relied on frequent site visits, in-person meetings, and physical samples shipped between regions. These practices increase carbon emissions, slow timelines, and add unnecessary costs, especially for hotels, new development, and large-scale multifamily projects delivered internationally.
eDesign replaces these inefficiencies with cloud-based collaboration, advanced 3D rendering, and immersive virtual reality walkthroughs, delivered through a design process supported by AI. By enabling conceptual design to be reviewed and experienced virtually, this approach reduces the need for repeated mock-ups, physical samples, ongoing revisions, and unnecessary travel associated with traditional design.
How Virtual Reality Supports Decision-Making
Within the eDesign model, virtual reality is used to experience the conceptual design before it is finalized. Immersive walkthroughs allow the space to be experienced at full scale, making proportions, atmosphere, and overall design intent clear in a way drawings and static visuals cannot.
This approach enables design decisions to be made earlier and with greater confidence, minimizes late-stage changes, supports more accurate budgeting and procurement decisions, and limits the need for changes later in the design process across hotels, new development, and large-scale multifamily projects.
International FF&E Procurement
At Virtualistic Interiors, FF&E procurement is integrated into the design process through direct coordination with suppliers across Europe, the Middle East, and Asia. Working globally, design direction is established early to maintain consistency in quality, standards, and overall design intent across projects delivered internationally.
Direct coordination between design and production helps maintain alignment with the approved design intent throughout procurement, supporting consistent quality and standards across projects delivered internationally.
Why Developers and Hotels Are Choosing eDesign
Developers and hotel operators choosing eDesign benefit from a consultancy-led model that delivers clear design direction, faster approvals, reduced travel, and structured FF&E procurement across hotels, new development, and large-scale multifamily projects worldwide.
The Future of Interior Design Is Global, Digital, and Sustainable
eDesign represents a long-term shift toward globally delivered online interior design supported by AI, digital tools, and international FF&E procurement.
Design decisions are made earlier and remotely, lowering the environmental footprint created by travel-heavy, location-dependent design practices.
About Elise Kotelnikova
“A visionary with a long-term mission to reshape how interior design is delivered through digital-first eDesign, she built Virtualistic Interiors as an AI-powered global design firm using an immersive and innovative approach including Virtual Reality walkthroughs, concept development, design direction, and international FF&E procurement for hotels, new developments, and large-scale multifamily projects.”
