BINIBAMBA is a stylish, modern babywear and lifestyle brand known for its luxurious sheepskin pram liners, baby booties, and sustainable accessories. The brand already had an Instagram-worthy aesthetic and an engaged social following, but struggled with search visibility for their high-ticket product lines. While their branding and photography were outstanding, their website wasn’t pulling in relevant keyword traffic.
BINIBAMBA partnered with Rapid SEO London to unlock organic growth, increase non-branded discovery, and cement their status as a leader in the luxury baby goods market.
Our SEO strategy blended technical improvements with brand-sensitive, content-rich growth — without diluting BINIBAMBA’s elegant tone or clean visual design.
Non-Branded Keyword Targeting
We developed a keyword strategy targeting terms like “best pram liners,” “luxury baby gift ideas,” “natural sheepskin booties,” and “organic newborn accessories.” These were product-aligned and commercially relevant — ideal for converting shoppers.
Product & Collection Page Optimisation
We rewrote titles, headers, and meta descriptions for all key product and category pages — ensuring search engines could understand and rank the brand for both functional and emotional buyer intent.
Schema & Image Optimisation
We added structured data for products, FAQs, and reviews, and optimised all visual content (key for a photo-led brand) with smart alt tags and compression.
Ethical Backlink Campaign
We built up sufficient domain authority to help Google better understand BINIBAMBA’s relevance and popularity within their marketplace.
SEO Results
BINIBAMBA’s SEO momentum was clear and sustained over the campaign:
+162% growth in organic traffic within 4 months
Page 1 rankings for key terms:
“Sheepskin pram liner” (#1)
“Buggy mittens”
“Pram Gloves”
3000% increase in non-branded clicks
6 main keyword terms on page 1 in 3 months
Client Feedback
“Can’t recommend Lisa & Adam of Rapid SEO London enough! They are absolutely fantastic. We have worked with them over the past 4 years and they are always quick to respond, give honest advice & crucially for a small business like ours they are commercially minded & really care. It has been so refreshing to have such honest advice & guidance on where to invest. I would highly HIGHLY recommend them.” — Founder, Emma, BINIBAMBA
Media Contact
Company Name: Rapid SEO London
Contact Person: Adam MacHardie
Country: United Kingdom
Website: https://rapidseo.london/
