AI-powered charity platform calls on the public to help deliver safe, clean water to vulnerable communities in Pakistan and beyond
As National Water Quality Month shines a spotlight on the importance of protecting one of the world’s most precious resources, AI-driven charity platform Donate Directly is launching a special campaign to help provide access to safe, clean drinking water for vulnerable families.
Around the world, millions of people still lack access to clean water, forcing families to rely on unsafe sources that can lead to disease, poor sanitation and long-term health problems. Children are among those most affected, with waterborne illnesses remaining one of the leading causes of preventable illness and death in many developing countries.
Through its innovative AI-powered platform, Donate Directly is encouraging individuals, businesses, schools and community groups across the UK to support clean water projects, including the construction of water wells and sustainable water solutions in communities where clean drinking water remains out of reach.
The campaign coincides with National Water Quality Month, observed every August to raise awareness about protecting freshwater supplies, preventing pollution and ensuring everyone has access to safe drinking water.
Shakira Rahman womans ambassador for Donate Directly, said:
“Access to clean water should never be a privilege it is a basic human right. Something as simple as turning on a tap is something millions of us take for granted every day, yet for countless families it remains an impossible luxury. Through technology, we’re making it easier than ever for people to directly fund projects that can transform lives for generations.”
Donate Directly combines artificial intelligence with transparent giving, allowing donors to see where their money goes and receive updates throughout each project. Supporters can also create their own personalised fundraising pages, making it simple for schools, workplaces, sports clubs and community organisations to raise money for clean water initiatives.
Every completed water project provides communities with access to safer drinking water, reduces the risk of waterborne disease and frees up time for children particularly girls who would otherwise spend hours each day collecting water instead of attending school.
Iqrar Ul Hassan, Founder of Donate Directly, said:
“I have visited villages where families walk miles every day simply to collect water that still isn’t safe to drink. A single well changes everything. It improves health, restores dignity and gives children a brighter future. Together, we can make that change happen.”
The campaign also highlights the long-term environmental benefits of sustainable water infrastructure, helping communities build resilience while protecting valuable freshwater resources for future generations.
Donate Directly is inviting supporters across the UK to mark National Water Quality Month by sponsoring a water well, creating a fundraising page or making a donation that will deliver lasting impact to families in need.
To support the campaign or start your own fundraiser, visit Donate Directly’s website www.donatedirectly.com
Media Enquiries
Nazira Bemath
PR Consultant – Donate Directly
📧 pr@donatedirectly.com
📞 020 3355 8587
Notes to Editors
About Donate Directly
Donate Directly is an AI-powered fundraising and charitable giving platform that connects donors directly with life-changing projects around the world. Using innovative technology, the platform enables individuals, businesses, schools and community organisations to create personalised fundraising campaigns while providing transparency and regular project updates.
National Water Quality Month
National Water Quality Month is observed every August to raise awareness of the importance of clean, safe drinking water, protecting freshwater resources and preventing water pollution. The campaign encourages communities worldwide to take action to preserve water quality for both people and the environment.
Donate Directly Water Projects
Donate Directly supports sustainable water initiatives, including:
- Water wells for rural communities.
- Clean drinking water infrastructure.
- Long-term access to safe water.
- Community-led water sustainability projects.
- Transparent donor reporting using AI technology, including project updates, GPS locations, photographs and completion reports.
