The Subscription Model in Real Estate: Could It Work?

The subscription model has transformed industries like entertainment, fitness, and software. From Netflix to Peloton, people now pay for access, not just ownership. But could this same model find a home in real estate? It may sound far-fetched, but more property professionals are starting to think creatively.

With changing consumer behavior and the rise of flexible living, the subscription economy may have more to offer real estate than we realize. What if instead of owning or signing long leases, tenants could subscribe to living spaces with perks like maintenance, furniture, utilities, or even home upgrades bundled in?

Understanding the Subscription Economy Shift

A subscription model thrives when customers want flexibility, consistency, and value. In real estate, this might mean providing tenants with all-inclusive, service-based housing instead of just four walls and a lease. The traditional ownership model comes with stress—maintenance issues, upfront costs, and lack of mobility.

Subscription housing could flip that. Imagine having access to different units across multiple cities under one monthly plan. You move when needed, and everything is included. Real estate would become more of a service than a static asset.

Property management companies could charge monthly rates for home services, security upgrades, smart tech maintenance, or even seasonal décor changes. Like software-as-a-service (SaaS), it’s about creating a seamless, supported experience.

Could This Really Work in Practice?

We’re already seeing micro versions of this trend. Co-living spaces, short-term rentals, and rent-to-own platforms offer glimpses of a service-first real estate future. Property owners are starting to think beyond rent collection and consider what ongoing value they can deliver.

Carl Fanaro, CEO of NOLA Buys Houses, has seen how flexible models can meet unique needs. “I’ve bought over 1,200 houses in my 23 years in real estate, and I’ve learned that one size doesn’t fit all. People want convenience and freedom—especially those going through tough transitions,” Carl says. “A monthly home subscription could provide both housing and peace of mind. I think there’s real opportunity here if done with the right care and flexibility.”

Carl’s success in buying distressed properties and offering quick cash sales shows that agility and creative thinking often outperform traditional approaches.

Why Now is the Right Time

Younger generations value access over ownership. They stream instead of download. They Uber instead of own cars. So why would they be excited to sign 30-year mortgages or 12-month leases? The gig economy and remote work have also made location independence more possible than ever.

There’s also a financial benefit. When landlords provide services on a subscription basis—like appliance repair, cleaning, or even HVAC care—they create predictable revenue streams and higher tenant satisfaction. That can lead to longer stays, better reviews, and reduced turnover costs.

Lara Woodham, owner of Rowlen Boiler Services, sees how this concept could align with the service economy. “As a female gas engineer in a male-dominated space, I’ve always focused on adding value beyond the basics,” she explains. “Now, with things like weather-compensated heating and heat pumps, we’re bundling in smart, energy-efficient services that could be ideal for a real estate subscription model.”

She adds, “People love when things ‘just work.’ A bundled monthly service that includes heating and eco-friendly upgrades could be a big win for tenants and property managers alike.”

Think Like a Product Manager

To make the subscription model work in real estate, you need to stop thinking like a landlord and start thinking like a product manager. What problems are tenants trying to solve? What ongoing value can you deliver?

Tech platforms like PropertyTech and RentalTech can automate service delivery, monitor home health, track utilities, and manage subscriptions. Think of it as real estate-as-a-service. In some cities, apartment buildings already offer packages where renters can choose add-ons like furniture rental, Wi-Fi, cleaning, or even gym access—all baked into one monthly bill.

Ryan Nelson, founder of RentalRealEstate, sees this future clearly. “I’ve worked in every corner of real estate, and the key lesson is this: predictability is power. Subscriptions bring stable, recurring income and let landlords plan smarter,” Ryan says. “It’s also what renters want—simplicity, customization, and flexibility. If we can give them that, we all win.”

Ryan’s platform helps landlords and investors find modern tools to stay ahead of trends like these, helping real estate evolve with tech.

Building It the Right Way

Of course, not every market or tenant will embrace this model. The key is clarity and value. Renters must understand exactly what they’re paying for and what they’re getting in return. Landlords need systems that ensure smooth delivery, fair pricing, and strong support.

Start small—perhaps by offering add-on services to long-term renters. Try testing a tiered membership plan. Bronze might be just rent and maintenance. Silver adds cleaning and security. Gold adds Wi-Fi, pest control, smart home upgrades, and appliance insurance.

These bundles could be managed through easy-to-use apps or portals, turning homes into managed products instead of just passive properties.

Final Thoughts: Is This the Future?

The subscription model in real estate might not replace traditional renting or buying overnight, but it can live alongside it. For busy professionals, digital nomads, or renters tired of being nickel-and-dimed, this approach offers control, comfort, and convenience.

We’ve seen it work in other industries. There’s no reason it can’t take hold in housing—especially in urban markets hungry for simplicity. As Ryan, Carl, and Lara show, when we mix great service with strong systems and empathy for the end-user, new models like this can grow and thrive.

In the end, real estate isn’t just about property. It’s about people. And the subscription model might just be the next big way to serve them better.