In today’s ever-changing packaging environment, growth is being fueled by flexible packaging, primarily represented by custom Mylar Bags. With the rapid rising demand from brands looking to minimize shipping costs, maximize shelf life, and differentiate themselves visually upon store shelves, the demand for these high barrier pouches has continued to grow at a seemingly electric pace.
Due to this increased demand for printed Mylar Bags, Brandmydispo has expanded its offerings to meet this growing demand. What used to be a niche industry-specific packaging alternative is rapidly becoming a mainstream packaging solution used by food producers, coffee roasters, nutraceutical manufacturers as well as cosmetic brands and retail start-ups. The appeal of Mylar Bags can be distilled into a few components: protection, cost-efficiency and premium presentation. This allows businesses to increase their production without incurring the logistical challenges that come along with rigid packaging.
Flexible Packaging is exploding due to a number of forces aligned simultaneously including increased shipping costs continuing to put pressure on margins, e-commerce has conditioned consumers to expect durable shipping packaging; in addition there are numerous conversations occurring on sustainability and companies shifting their focus to more material efficient packaging. A flexible pouch uses significantly less raw material than glass jars or metal tins and takes up significantly less space when shipped, therefore a single pallet of empty pouches is equal to a truck full of rigid containers, therefore the efficiencies provided by flexible packaging directly relate lower costs and a smaller environmental footprint.How Consumers Are Changing Retail Behavior
Consumers are changing their retail behavior as they demand resealable packages that can be opened and closed, placed in a bag, and used multiple times. Stand-up pouches with zippers meet this demand while also providing a sleek and modern look. More than ever before, the presentation of products on a shelf holds importance. Custom branded packaging can make a brand’s packaging a silent salesperson. Bold graphics, matte finishes, metallics, holographics, and window cutouts create a visually appealing package from what may have been a plain pouch.
The Importance of Customization
Customization of packaging is where Brandmydispo has focused much of its expansion. While generic packaging can protect a product, customized packaging also builds a brand. Today’s businesses compete not only on price and quality, but also on the perceived value of their product. The first time a customer touches a product is often the package so a package must project trust, personality, and value immediately upon contact.
The customization of Mylar bags can be done to virtually any degree including but not limited to size, shape, finish, barrier properties, closure methods and print methods. For example, bags for companies producing coffee may require degassing valves and have to be manufactured with durable oxygen barriers while a bag for a company producing snacks may require tear notches and viewing windows. Likewise, a bag for a cosmetics company may require a high gloss finish and metallic inks to convey an image of luxury. With this type of precision custom packaging can perform as protection and tell a story.
The Performance Benefits Driving Customization Adoption
In addition to the visual aspects of custom mylar packaging, the performance features of Mylar is a major reason for the increased demand for custom packaging. Mylar materials have multiple-layering, which includes polyester for durability and either aluminum or specially formulated films for barrier protection.Moisture, oxygen, and light are all factors that can reduce how long a product will last. In the case of food, this means that food will last longer after being packaged. When it comes to supplements and herbs, the packaging preserves their active properties or “potency.” Sensitive materials maintain their integrity through using moisture barrier packaging when being stored or shipped to their final destination.
Durability is also critical. Flexible mylar pouches provide puncture resistance and tear resistance, yet stay lightweight. They can be engineered to support freezer applications, heat applications, or child-resistant applications based on the specific requirements of the finished product. The ability to quickly adapt to new requirements will continue to gain importance as regulatory requirements evolve across the country.
E-Commerce & The Direct-to-Consumer Impact
The growth of direct-to-consumer brands and the increased emphasis on efficient packaging are a result of evolving e-commerce distribution channels. Instead of sending products in bulk to retail locations for consumers to buy, direct-to-consumer brands are now sending their products directly to consumers instead. By doing so, these products are exposed to many different handling processes, from the sorting facility to the delivery truck to the drop on the front porch, increasing the risk of product breakage during transportation. The use of bulky containers can result in an increased shipping cost, while using a fragile product can result in a damage claim and the need for a return.
Custom mylar bags are the perfect fit for the new direct-to-consumer distribution model. Because they are light, they reduce the total postage costs of the finished products, while their durability reduces the likelihood of breakage. The option to have flat or stand-up mylar bags will also enable brands to maximize storage space within their warehouses, a small detail that can ultimately save thousands of dollars over time. The ability to realize efficiencies in packaging can mean the difference between successful and unsuccessful growth for companies with limited profit margins.
Visual Branding in the New Digital Era
How ironic is it that with the increase in shopping online, the physical packaging of the products will, in fact, be more important to consumers than ever before? With the recent popularity of social media, packaging will now be considered as a shareable commodity.Entrepreneurs and businesses know that distinctive packaging design can extend their marketing reach and build customer trust. Unboxing videos, social media images taken by customers, and posts made by ‘influencers’ don’t require distractions from buying and subscribing, so they therefore save on advertising costs. In fact, distinctive design is an important component of the product experience because it creates a tangible link between the product and the brand.
Brandmydispo’s momentum responds to this momentum by providing businesses with custom-looking rather than generic packaging solutions. Impressive features include high-resolution printing, specialty coatings, and precise colour matching, allowing brands to produce consistent packaging over numerous runs. Customers increase their trust in the manufacturer when they see identical design elements in different mediums, such as online and in-hand.
Emerging Brands Have A Lower Bar for Entry
Historically, custom packaging was exclusively for established companies because of minimum order quantity requirements. Smaller brands relied on generic packaging solutions until they generated sufficient sales volumes. However, with the explosive growth of flexible packaging, smaller brands can now produce low minimum order quantities and use modern printing technologies to launch on day 1 with a high-quality packaging solution.
Packaging democratization is creating an innovative platform for growth across many industries. Independent snack manufacturers and retailers, craft coffee roasters, and boutique wellness companies can effectively compete visually with large corporations. Built-in packaging barriers to market entry have been replaced with differentiated packaging.
The Future Of Flexible Packaging
As demand for flexible packaging continues to rise, there are limitless innovation opportunities available. Developing sustainable materials such as recyclable material and compostable film, and creating various mono-material structures will help reduce the environmental impact of packaging while maintaining product performance. Other cutting-edge technologies, such as QR codes, augmented reality triggers, and track-and-trace technology, will soon be available on flexible pouches as well. The pouch is no longer simply a storage vessel, but an interactive bridge between brand and consumer relationships.
Brandmydispo’s success in custom Mylar bag production provides the company with an opportunity to participate in the evolution of this exciting new marketplace. Brandmydispo is continuing to innovate and advance the capabilities and uses of customized Mylar bags in the packaging industry, and Brandmydispo feels confident that the packaging is changing the entire business model of packaging companies.
Packaging Solutions Will Reflect Changing Economic Conditions
The growth of custom Mylar bags reflects a broader trend of economic efficiencies, personalization, and direct relationships between brands and their consumers. Mylar bags offer all of these benefits through their unique format. Printed Mylar bags are more durable and lightweight, they have greater product visuals while being highly practical, and they can be customized or produced at scale.
As companies seek new means of standing out while lowering their operating costs, the humble pouch has quickly become a strategic marketing tool. The expansion of custom Mylar bags is a reflection of the changing marketplace, and will be at the forefront of how companies manufacture, sell, and distribute their products. Companies that actively embrace flexible packaging strategy will be at the leading edge of this evolution.
In that scenario, packaging no longer serves as a mere vessel of distribution. The new role of flexible packaging is as a complete platform for branding, warehousing, fulfillment, and consumer engagement. The accelerating development of the custom Mylar bag is a strong indicator that the industry is not asleep at the switch, and the pace of development will continue.
View Brandmydispo’s mylar bags at: https://www.brandmydispo.com/collections/custommylarbags
