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January 28, 2026
LakeB2B, a leading data and marketing intelligence provider, proudly announced the release of its highly anticipated 2026 B2B Intent Analytics Report.
26 January 2026 – Operating one of the largest Intent Data Co-ops, LakeB2B’s analysis provides a definitive answer to the question of what specific signals will impact the commercial success in 2026.
This groundbreaking industry study explains the most critical signals that drive business revenue and demand. It also introduces a valid framework for sales teams to capture the market before any competitor even enters it.
The End of Volume-Based Lead Generation
The 2026 report argues that the era of bulk lead generation and simple lead scoring is officially over. By the end of the year, LakeB2B’s report predicts that sales teams relying on static contact databases will witness a 45% decline in engagement rates. The report also indicates that with the growing trend of AI-driven, intent-based sales strategies, the most valuable signals are no longer “keywords and clicks”. The revenue growth will be driven by understanding complex buyer intent signals or pattern-based behavioral insights.
According to the report, organizations that utilize advanced intent signals will reduce their customer acquisition costs by approx. 30% while also indefinitely shortening their entire sales cycle.
The Core Revenue Signals
The report identifies 16 distinct predictive markers that play a pivotal role in driving demand and revenue. As B2B sales and marketing teams face increasing pressure to prioritize leads and improve conversion rates, understanding LakeB2B’s classification of intent signals is paramount. In its report, the classification of 16 predictive and intent signals has been made into high-impact categories that differentiate urgent buying needs from casual interest.
The first category, Predictive & Behavioral Intent, is all about immediate action. The second category, Competitive & Market Intelligence, addresses external factors.
The report provides invaluable insights into which signals indicate buying intent, helping businesses to effectively allocate their resources for marketing and aim for qualified lead acquisition.
Sector-Specific Sales Strategies
To demonstrate the versatility of Intent-based metrics, the 2026 report includes a dedicated analysis of B2B healthcare sales strategies. The LakeB2B report illustrates that the shift from static lists to real-time, multi-layered intent-based lists can help medical vendors bypass gatekeepers, identify firmographic changes, and track buying signals. With this, sales teams can tailor their lead generation strategies for healthcare rather than pitching in the dark.
Key Findings from the 2026 B2B Intent Analytics Report
- The report identifies top predictive behaviors that indicate a strong likelihood of purchase.
- Why marketers need to focus on intent signals to boost demand generation and conversions.
- A look at emerging trends in B2B buyer behavior and the role of AI in analyzing intent signals.
- Insights on how to use intent data to refine marketing efforts, prioritize leads, and personalize outreach.
“LakeB2B has unveiled the 2026 Intent Analytics Report to help sales teams worldwide understand buyer behavior. The report offers insights on intent signals that matter the most to increase marketing efficiency and reduce wasted effort, and ultimately, drive higher sales revenue.” – CEO of LakeB2B.
About LakeB2B
LakeB2B is the world’s leading provider of dynamic data intelligence. The organization specializes in data management and lead generation services. With over two decades of data-driven excellence, LakeB2B has supported enterprises to connect with their target audiences through precision-targeted data and marketing insights.
For media inquiries or more information on the 2026 B2B Intent Analytics Report, please contact:
Brayn, Chief sales officer
LakeB2B
8 The Green, Ste A
Dover, Kent County, Delaware 19901
United States
info@lakeb2b.com
(888) 303-4466
