Low-Sugar Candy Brand Sove Sweets Launches Community-Led Kickstarter Campaign

Sove Sweets, the girl-coded better-for-you candy brand redefining indulgence, launched its community-driven Kickstarter campaign on September 16, 2025, with a $25,000 funding goal. Backed by a growing community of women across the U.S. validating the brand’s vision, Sove is reimagining candy for grown-ups who crave mindful indulgence through community, texture and taste, and clean ingredients without relying on childhood nostalgia or pseudoscientific claims.

Crowdfunding gives Sove Sweets a strategic edge: the platform not only validates market demand but also builds a community-first foundation that most traditional launches skip—setting the stage for a strong post-campaign rollout once production is complete.

A variety of reward tiers are available on Kickstarter, including each SKU: Strawberry Kiwi, Watermelon Yuzu, and Peach White Tea, starting at $27 for a pack of three 100g resealable pouches, twice the size of comparable better-for-you brands. Additional add-ons are also available.

Sove keeps sugar low and standards high with a formula free from sugar alcohols and artificial flavors and colors, featuring just 5g of sugar and 15g of soluble fiber per 50g serving. Sove Sweets are also vegan, gluten-free, non-GMO, and kosher. The campaign is live until October 16, 2025.

Sove Sweets Inc. is a U.S.-based better-for-you candy brand creating micro indulgences with meaning. The company combines elevated flavor profiles with intentional design and community-driven growth. Learn more on Kickstarter or visit sovesweets.com.

Media Contact:

Sophie Annaston

Founder, Sove Sweets Inc.

Email: hello@sophieannaston.com