Luxe By Everly Goes Viral: 15K TikTok Followers in Just Weeks
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May 24, 2025Luxe By Everly LTD, the UK-based titanium body jewellery brand known for its high-quality, hypoallergenic pieces, is pleased to announce the appointment of Christopher Longfield as its new Director, effective immediately. With a strong background in marketing and managing digital businesses, Chris joins the company at a pivotal moment of growth, innovation, and brand expansion.
Luxe By Everly has quickly made a name for itself in the piercing and jewellery world, offering an exclusively titanium product line that combines safety, durability, and trend-forward design. With a growing customer base and a rapidly expanding social media presence, the brand is positioning itself as a leading authority in the titanium body jewellery space. The appointment of Chris is expected to accelerate the brand’s development, amplify its message, and steer the company into its next exciting phase.
A Strategic Appointment to Support Rapid Growth
Christopher Longfield brings with him years of experience in digital-first companies and strategic brand building. His expertise in marketing, e-commerce, and community-driven growth is seen as an ideal match for Luxe By Everly’s mission and momentum.
As Director, his focus will be on growing the business through enhanced brand visibility, deeper customer engagement, and a commitment to educating the market about the benefits of titanium jewellery. His leadership will also support the expansion of Luxe By Everly’s product range beyond titanium belly bars into other popular categories such as tongue, nipple, nose and ear jewellery – all while maintaining the brand’s signature quality and safety standards.
Championing the Titanium Message
Unlike many body jewellery brands that rely on inexpensive alloys or misleading “hypoallergenic” labels, Luxe By Everly is built on transparency and quality. Every bar, ball, and post that passes through the skin is made from premium, high quality titanium – the safest and most skin-friendly metal for body piercings.
“Cheap jewellery may look good for a moment, but the hidden cost is often irritation, allergic reactions, and tarnish,” says a spokesperson for Luxe By Everly. “Our titanium body jewellery is designed to last and to support skin health over time. With Chris’ guidance, we’re aiming to get that message in front of as many people as possible.”
Under his direction, Luxe By Everly will double down on educating customers about the dangers of heavy metals, nickel sensitivity, and the long-term value of investing in high-quality titanium body jewellery. This message is already resonating with consumers and has been a driving force behind the brand’s early success.
More Than Just Belly Bars
While Luxe By Everly is best known for its collection of dangle belly bars – a customer favourite thanks to their elegant designs and cubic zirconia accents – the company has ambitious plans to expand its offerings. New product lines are already in development, ensuring that customers looking for safe, stylish, and dependable jewellery for various piercings will soon have even more to choose from.
In addition to broadening its range, Luxe By Everly will continue strengthening its online presence, including its fast-growing TikTok account @LuxeByEverly, which has already amassed over 15,000 followers. Social media and influencer partnerships will remain a core part of the brand’s strategy moving forward.
A Bright Future for Luxe By Everly
With a customer-centric approach, a growing team, and a clear vision, Luxe By Everly is poised for an exciting year ahead. A new director appointment marks a significant step in the brand’s evolution, reinforcing its commitment to quality, integrity, and innovation in the world of titanium body jewellery.
For more information about Luxe By Everly or to explore their collection of titanium belly bars and other safe piercing jewellery, visit: Everly
Press Contact:
Luxe By Everly PR Team
Email: press@luxebyeverly.com
Website: https://luxebyeverly.com
Instagram & TikTok: @LuxeByEverly