New Data Reveals How Brands Can Move Beyond the LinkedIn Engagement Illusion

LinkedIn is a website that functions as a sort of medium between two parties. The parties involved are people looking for work and companies that are looking to hire. However, it is more than just that, as it also functions similarly to a social media site minus the personal photos and videos. People who are on LinkedIn can post things related to their fields of expertise, just as people on social media can post about their daily lives. That leads to connections and engagements, such as those people who follow, like, or comment on other people’s posts.

What are the benefits of engagements and connections on LinkedIn? 

For private or independent workers, it helps build up their own background or profile. You can comment on other people’s or companies’ posts, and you might have caught someone’s attention. It’s similar to social media engagement, but you have a purpose, and that is to find a job or market something that you’re selling or offering.

Engagements can be fine, but the results are still the most important thing. No matter how hard or how many people you connect with, if it’s not booming anything, then you might want to try harder. If you are also fortunate enough to have worked for one of the companies or with one of the people on LinkedIn, then that can help your profile too, and not just rely on engagements.

What is the LinkedIn engagement illusion? 

The engagement illusion is a term used for different platforms on the internet. What it means is that it gives the person a false sense of connection. Think about a social media post that garnered over a thousand likes and shares. That’s all good, but what does it really do for you? That’s where the illusion comes in, where even if you have good engagement numbers, you’re not feeling the boon of it.

That’s why some companies are not just relying on LinkedIn for their engagement. They can use the LinkedIn posts API to see if their engagement and social posts are doing any good. Plus, the API also gives them an idea of what the data is for anything related to the field of business they are in. The right API tool can help set the precedent on how you can make your engagements on LinkedIn much more accurate, rather than being nonexistent or ineffective.

Alternatives to get that engagement outside of LinkedIn 

Naturally, LinkedIn is just one option, but there are others. Having social media accounts can be helpful for this endeavor. After all, people on LinkedIn can only interact with people on there. Social media does have a wider reach, since more people are on Facebook than on LinkedIn. Having the right social media tools and promotional strategies can be a definite boon for your engagements. There are also other websites, like forums, message boards, and even streaming sites, if you want to get those engagements that you need.

Engagement illusion is a real thing, but if you’re smart, you can use the right digital tools or API programs to make sure you make those engagements real and effective.