Outreach in the Age of AI: A Conversation with Julian Propst

Julian Propst, an entrepreneur from Vienna, has been working at the intersection of technology, hospitality, and creative industries for several years. His projects often explore how digital tools can simplify complex processes while still keeping a human touch.

From Hospitality Tools to Outreach Systems

One of Propst’s earlier ventures, Bonusclub, was designed for hotels and Airbnb hosts. It provided tools like Guest Pages — small, easy-to-use websites that gave guests essential information — and a Review Booster to help properties improve ratings. These solutions were built with the aim of saving time for staff and improving communication between hosts and guests.

While developing Bonusclub, Propst noticed a recurring theme: many businesses struggle less with running their day-to-day operations and more with reaching the right people in the first place. That insight led to the creation of “SalesGod“, a system that approaches B2B outreach differently.

What SalesGod Does

BonusClub’s SalesGod is structured as a multi-touchpoint outreach tool. It combines databases of potential contacts with automated but customizable communication flows. Rather than relying solely on mass emails, it integrates different channels — such as email and social media — and allows businesses to track which approaches are most effective.

The system makes heavy use of AI-generated text, but Propst emphasizes that the goal is not to replace human interaction. Instead, AI is used to handle the first steps, opening the door for authentic conversations.

A Broader Perspective

Propst’s work reflects a larger shift in digital business: the tension between automation and authenticity. Many companies are looking for ways to scale their outreach without losing the personal element that makes communication meaningful. SalesGod is his attempt to balance these two forces.

Visit here: salesgod.co , bonusclub.io