South Florida Ultra-Luxury Sales Approach 2021 Record as High-End Buyers Seek Asset Protection

The Jacques Team‘s Loodmy Jacques, specializing in luxury homes and oceanfront properties, reports South Florida tracking toward 426 ultra-luxury sales over $10 million in 2025, nearly matching the 2021 record despite broader market normalization across other price segments.

Ultra-High-End Market Motivations

Jacques identifies distinct motivations driving ultra-luxury buyers: “They focus on protection of assets, future growth and more of a sanctuary for them to move assets from international or local.” This buyer segment operates independently from interest rate sensitivity affecting conventional markets, viewing real estate as wealth preservation rather than lifestyle purchase.

The luxury market benefits from geopolitical uncertainty and currency fluctuations that drive international buyers toward U.S. real estate as stable asset storage, particularly in South Florida’s tax-advantaged environment.

Lifestyle-Focused Marketing Evolution

The Jacques Team adapted luxury marketing to emphasize location benefits over property features: “When people buy these homes, they want to buy the lifestyle of South Florida.” This approach recognizes that ultra-luxury buyers assume quality construction and premium amenities, making location-specific advantages the primary differentiator.

Marketing strategies include high-quality video production, AI-generated targeted advertising, private tours for remote buyers, and comprehensive lifestyle content showcasing regional advantages rather than individual property specifications.

Technology Integration for High-End Service

Jacques employs dedicated team members for social media management and marketing direction who research trending topics through platforms like Perplexity and Grok, creating content based on buyer search behavior and targeted demographic interests.

This systematic approach ensures marketing reaches appropriate buyer pools while maintaining the premium service standards expected in luxury transactions.

Pre-Market Buyer Engagement

For international or remote luxury buyers, The Jacques Team provides virtual property tours conducted by team members before clients visit South Florida, allowing efficient property screening and purchase timeline optimization.

This service addresses luxury market realities where buyers often evaluate multiple markets simultaneously and require comprehensive information before committing to site visits.

Comprehensive Marketing Approach

Despite technology adoption, Jacques maintains traditional marketing channels including oversized postcard campaigns with QR code tracking, recognizing that luxury demographics span different communication preferences and technological adoption levels.

The team holds premier partnerships with major real estate platforms for enhanced property visibility while combining digital marketing with print advertising and personal networking approaches.

Market Positioning Strategy

Jacques positions his team as providing “Ritz Carlton” service levels through relationship-focused rather than transaction-focused client engagement, emphasizing long-term advisory relationships over individual sale completions. The team are also able to fully service clients fluently in 4 languages – English, French, Creole and Spanish.

This approach proves particularly valuable in luxury markets where buyers often maintain multiple properties and require ongoing real estate advisory services across different life stages and investment objectives.

Luxury Market Resilience Factors

The ultra-luxury segment’s performance relative to broader market conditions reflects several key factors: cash transaction prevalence, international buyer participation, asset protection motivations, and lifestyle-driven rather than affordability-driven purchasing decisions.

These characteristics insulate high-end properties from interest rate volatility and conventional market dynamics while maintaining demand from buyers seeking premium lifestyle and investment diversification opportunities.

For luxury real estate opportunities and market insights, connect with The Jacques Team.