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October 8, 2025In a world where billions of minutes are spent gaming every day, one question continues to challenge marketers and brands alike: How do you track ROI in gaming?
Despite massive audiences and unmatched engagement, the gaming ecosystem remains one of the hardest environments to measure. Until now.
PlayNet, co-founded by Vogue Business 100 Innovator and women in gaming leadership figure Simone Berry, is redefining the future of gaming analytics through a privacy-first, enterprise-ready measurement infrastructure designed to connect in-game marketing analytics directly to business outcomes.
As a founder-led SaaS gaming startup, PlayNet is positioning itself as the category-defining gaming analytics platform for brands, publishers, and agencies seeking transparency, attribution, and performance across every gaming environment.
The Market Gap: Why Gaming Needs Better Measurement
Despite gaming surpassing film and music combined in revenue, marketing measurement in games has lagged behind. Brands investing millions in in-game activations often struggle to prove marketing effectiveness in games, leaving valuable performance data locked within fragmented ecosystems.
Today’s marketers want to:
- Measure gaming campaign impact across platforms and devices.
- Connect in-game behaviors to CRM and loyalty programs.
- Attribute brand performance with the same precision as digital ads.
- Ensure privacy-first gaming analytics compliance in every market.
But without a unified gaming marketing hub, this visibility remains out of reach.
PlayNet’s Solution: Building the Gaming Measurement Infrastructure of the Future
PlayNet is solving this challenge by creating a cross-platform gaming analytics and ROI measurement platform that transforms every in-game action into actionable marketing intelligence.
Through advanced data pipelines, real-time gaming data analytics, and CRM integration, PlayNet empowers brands to understand not just who is playing—but how, why, and what drives loyalty.
PlayNet’s Core Capabilities Include:
- Gaming Analytics Platform: A scalable SaaS solution that aggregates and analyzes gameplay, engagement, and brand interaction data.
- Gaming Measurement Infrastructure: Enterprise-grade data architecture built for interoperability with CRM, ad tech, and martech stacks.
- In-Game Marketing Analytics: Tools to track brand exposure, campaign performance, and player interaction across multiple platforms.
- Gaming ROI Measurement: Real-time dashboards that connect campaign spend to measurable outcomes.
- Brand Attribution for Gaming: Clear visibility into which in-game actions translate into awareness, purchase intent, or conversion.
- Privacy-First Gaming Analytics: Compliance-first design ensuring GDPR, CCPA, and global data privacy standards.
A Cross-Vertical Opportunity
PlayNet’s gaming analytics infrastructure extends beyond gaming studios. Its platform is designed for brands, CPG companies, sports organizations, travel, and entertainment—any industry looking to engage audiences in virtual spaces.
By bridging gaming and CRM, PlayNet helps enterprises transform gaming engagement into real-world customer insights.
- CPG Brands: Measure how in-game product placements drive recall and purchase intent.
- Sports & Entertainment: Connect fan engagement from esports to ticket sales or subscriptions.
- Travel & Lifestyle Brands: Use immersive in-game worlds to inspire bookings or brand interactions.
With PlayNet, every virtual moment becomes measurable, attributable, and monetizable.
The Founder Advantage: Simone Berry’s Vision and Leadership
Simone Berry, PlayNet’s co-founder, is not just a visionary—she’s an industry disruptor. Named a Vogue Business 100 Innovator, Berry has built a global reputation as a gaming brand strategist, speaker, and advocate for women in gaming leadership.
Her experience spans fashion, technology, and digital culture—sectors where she scaled brands to hundreds of millions in revenue before turning her focus to gaming analytics and metaverse innovation.
Berry’s leadership positions PlayNet as a founder-led SaaS gaming company that combines creative insight with enterprise-grade technology. Her commitment to inclusion, storytelling, and data transparency sets a new standard for how analytics platforms can both measure and empower diverse audiences.
The Investment Opportunity: Why Investors Are Watching PlayNet
The gaming analytics startup funding landscape is heating up, with investors seeking the next major opportunity in gaming SaaS investment and gaming martech valuation.
PlayNet sits squarely at this intersection—offering:
- Proven leadership from a recognized innovator in tech and gaming.
- A scalable SaaS model with recurring enterprise revenue potential.
- First-mover advantage in the growing gaming measurement market.
- Cross-industry applicability across brands, CPG, sports, travel, and entertainment.
- Privacy-first, compliance-ready architecture aligned with global data standards.
As PlayNet prepares for Seed and Series A fundraising, its vision is clear: to become the standard for gaming ROI measurement and cross-platform analytics.
Building the Future of Play and Performance
In an era where brands are shifting from impressions to impact, PlayNet provides the missing link between gaming engagement and measurable business outcomes.
By combining in-game marketing analytics, CRM integration, and real-time campaign dashboards, the company is creating a new category of gaming measurement infrastructure—one that connects the digital and physical worlds of brand performance.
With Simone Berry leading the charge, PlayNet is more than a platform—it’s a movement to make gaming measurable, inclusive, and profitable.
The Takeaway
PlayNet is setting a new benchmark for the future of gaming analytics.
It’s a privacy-first, enterprise-grade SaaS platform that unites brands, developers, and marketers under one mission:
to track ROI in gaming, prove marketing effectiveness, and turn every game into a measurable growth engine.
For investors seeking to back the next transformative company in gaming SaaS and martech, PlayNet and Simone Berry are leading the evolution of how play becomes performance—and how performance becomes profit.
Media info:
Company Name: PlayNet
website: https://www.playnet.xyz/
Founder: Simone Berry
email: simone@poclab.io
