WAWAK vs. Michaels: What Sets a True Sewing Supplier Apart from a Craft Store

The sewing world was rocked when JOANN Fabric & Craft Stores closed nationwide and Michaels acquired their intellectual property. While this might seem like a simple shift in branding, experienced sewists know the difference goes far deeper. When it comes to finding quality materials, tools, and support, WAWAK Sewing Supplies remains the clear choice.

Built for Sewists—Not General Crafts

Michaels is a giant in the general crafting space, but its sewing selection has always been limited. WAWAK, however, was founded in 1907 by professional tailor Frank Wawak and has spent over a century focused solely on sewing notions and materials. It’s a purpose-driven company made for sewists—by sewists.

Products That Professionals Trust

While big-box stores often sell entry-level options, WAWAK carries over 24,000 professional-grade sewing supplies. From threads and zippers to scissors, buttons, and pressing tools, their inventory is trusted by tailors, costume designers, and fashion professionals nationwide.

WAWAK’s website makes it easy to find and reorder products, complete with detailed specs. Orders over $99 ship free, and with East and West Coast distribution centers, shipping is fast and dependable.

WAWAK’s Expert Support That Makes a Difference

Need help picking the right interfacing or needle? WAWAK’s customer support isn’t just friendly—it’s staffed by people who understand sewing. You get real help from real pros.

More than just a store, WAWAK supports the maker community with educational blog content, product tips, and partnerships with creators. While Michaels expands into JOANN’s former space, WAWAK continues to focus on the craft it’s always supported.

Looking for a Reliable Source? Choose WAWAK.

Michaels may have acquired JOANN’s name, but it hasn’t earned the trust of serious sewists. WAWAK has—and continues to deliver the quality, reliability, and customer service the sewing community deserves.