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May 23, 2025London, UK – In a digital world where perception moves at the speed of scroll, even industry giants like Big G are taking a second look at how their branding aligns with modern expectations. With the tech giant recently refreshing its iconic “G” logo for the first time in nearly a decade, the message is clear: Relevance requires evolution.
At Deuce Studio, a leading branding and packaging design agency in London, this moment underscores something we’ve known—and championed—for years: a brand is not a static asset. It’s a living, breathing identity that must adapt to the market, audience expectations, and the company’s own internal growth.
Why Rebranding Isn’t Just for Startups
“People often associate rebrands with crisis or startups trying to find their voice,” says the team at Deuce Studio. “But what Big G’s move shows us is that even the most established, successful brands need to evolve if they want to stay culturally and visually relevant.”
Since 2016, Deuce Studio has helped brands—from indie craft brewers to multinational consumer goods companies—navigate the complex process of rebranding. Their work blends minimalist clarity with strategic depth, helping companies redefine their story and visual identity for today’s marketplace.
Signs You Might Need a Rebrand
- Your company has outgrown its original mission or market.
- Visual identity feels dated or inconsistent across platforms.
- You’re expanding into new markets or launching new products.
- Your competitors look sharper, cleaner, more modern.
- You feel your branding no longer reflects who you are.
A Collaborative Process That Puts Clients First
As a small, agile branding design agency London teams love to work with, Deuce Studio focuses on tight collaboration and one-to-one partnerships. No account managers or creative bottlenecks—just direct dialogue between client and designer, ensuring every rebrand is both bold and personal.
“Our goal is to create brands with meaning—simple at their core, but flexible in their execution,” says the team. “If Big G can refresh its logo after a decade, it should give every business permission to rethink what their brand says about them today.”
If your brand feels like it’s stuck in the past, perhaps now’s the time to follow Big G’s lead and take a bold step forward.
To learn more about rebranding with Deuce Studio, visit https://deucestudio.com
